- Plan for evaluation in messaging strategies from the beginning.
- Develop a two-way feedback loop allowing parents and caregivers to continue to give feedback and shape ongoing messages.
Resources
Examples:
The Early Childhood Partnership of Adams County
The Early Childhood Partnership of Adams County brings together diverse Adams County partners in the areas of early childhood education, health, mental health, and family support to help ensure that every child is ready for school. The Early Childhood Partnership of Adams County created a survey for families to review draft communication materials. Parent Material Questionnaire.
Bright by Text
Bright by Text continuously seeks to improve the quality of their communication to parents and caregivers. They regularly evaluate their content strategies which includes: 1) Analysis of click through rates, 2) Survey to participants after 30 days of their enrollment, and 3) Focus groups with parents and/or caregivers.
Research:
Coming soon.
Toolkits:
Coming soon.
Tips and Guidelines to Engage with Parents and Caregivers:
1. Define Goals and Purpose
2. Determine How to Measure Success
3. Determine the Target Audience
4. Formulate Communication Strategies
5. Develop Messages
6. Measure and Analyze Results and Modify Strategies for Greater Effectiveness