Description:

Bright by Text is a two-generation program with curated content for caregivers of children from prenatal to five years old. The program is based on seminal research findings and includes expert content from Vroom, PBS, and others. Bright by Text delivers bite-sized doses of research-based curriculum right to a caregiver’s cellphone. Each message contains a concept, resource, or activity, and links to a landing page with more details and examples, links to related resources, and many include a short modeling video to demonstrate the behavior or activity.

Bright by Text is designed to equip each user with unique content. Messages are tailored to the age of the child, distributing the right resources when they are needed. We work with community partners to create localized messages based on the family’s zip code or county. Local message capability has been adopted by partners and receives a high level of engagement from caregivers, with click-through rates as high as 80% (compared to an industry standard of 6%).

Primary Role of Program in Early Childhood Systems:

Direct Service

Service Area(s):

Adams, Alamosa, Arapahoe, Archuleta, Baca, Bent, Boulder, Broomfield, Chaffee, Cheyenne, Clear Creek, Conejos, Costilla, Crowley, Custer, Delta, Denver, Dolores, Douglas, Eagle, Elbert, El Paso, Fremont, Garfield, Gilpin, Grand, Gunnison, Hinsdale, Huerfano, Jackson, Jefferson, Kiowa, Kit Carson, Lake, La Plata, Larimer, Las Animas, Lincoln, Logan, Mesa, Mineral, Moffat, Montezuma, Montrose, Morgan, Otero, Ouray, Park, Phillips, Pitkin, Prowers, Pueblo, Rio Blanco, Rio Grande, Routt, Saguache, San Juan, San Miguel, Sedgwick, Summit, Teller, Washington, Weld, Yuma, Southern Ute Indian Tribe, Ute Mountain Ute Tribe

Population(s) Served:

Prenatal, Newborn, Infants, Toddlers, Preschoolers, Kindergartners

Outcome-Based Activities The Program/Initiative Provides:

Family Support & Education

Services and supports promote the well-being and resiliency of parents and caregivers
View more programs in Caregiver Well-Being & Resiliency

Family Support & Education

Family knowledge and capacity support children’s healthy development and learning
View more programs in Family Knowledge of Healthy Development

Learning & Development

Education, coaching and ongoing training exist for caregivers, teachers and other professionals
View more programs in Education/Training for Caregivers

Learning & Development

Adults understand and support children’s learning and development, including social and emotional
View more programs in Adult Education of Child Development

Learning & Development

All children are ready for school and achieving by 3rd grade regardless of ability, race, place, income, language and culture
View more programs in School Readiness Supports

Program evaluates effectiveness of activities and services:

Yes

Organization Details:
Bright by Three

3605 Martin Luther King Jr Blvd
Denver, Colorado 80205

View Organization Profile

ECLC Framework Matrix: Outcomes > access, quality and equity